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Accurate benchmarks, even amid the AI storm that has taken over businesses across industries, help SaaS businesses stay focused on their growth journey. The insights and metrics also enable investors and CXOs to evaluate performance against peers, drive growth, and stay aligned with industry standards.
In this article, we have rounded up the top SaaS benchmarking resources for 2025 to give you a go-to guide for tracking business performance, refining strategy, and staying ahead of competition.
1. Battery Ventures
Battery Ventures is a global investment firm with a strong focus on technology-driven industries, particularly SaaS and enterprise IT.
The company has been publishing SaaS benchmarking reports for over a decade, providing finance leaders with vital metrics to evaluate performance and guide decision-making.
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The “State of the OpenCloud” 2024 report captures the shift from AI experimentation to full-scale deployments—the impact of generative AI inside enterprises—presenting a $4 trillion+ opportunity in AI-driven cloud transformation.
The report also explores how AI is driving the next wave of cloud growth, reshaping software valuations and influencing enterprise adoption.
2. OpenView Partners
Established in 2006, OpenView Partners is a Boston-based venture capital firm dedicated to helping expansion-stage software companies achieve scalable growth.
Their benchmarking reports are a valuable resource for SaaS leaders looking to raise funds and/or scale operations.
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Their most recent 2024 SaaS Benchmarks Report, in partnership with High Alpha, provides critical data for SaaS leaders looking to benchmark their companies’ performance against industry benchmarks—to optimize growth in 2025.
Using proprietary research, industry data, and survey responses from over 800 SaaS companies, this is the most comprehensive benchmarks’ report till date.
It highlights the growing role and presence of AI in SaaS, shifts in financial efficiency, and strategies for managing customer churn, adjusting pricing, and improving revenue growth.
3. Bessemer Venture Partners
Founded in 1911, Bessemer Venture Partners (BVP) is among the longest-standing venture capital firms with a reputation for backing transformative technology companies, including SaaS, cloud computing, and enterprise software.
Bessemer’s benchmarks are a trusted resource for SaaS leaders, startup founders in particular, offering data-driven insights and expert support for sustainable growth.
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In the 2024 State of the Cloud report, BVP builds on their 2023 prediction of the growing influence of AI and details five key trends shaping the future of the AI Cloud economy along with their predictions for the next five years.
BVP states that foundation models are the new “oil” fueling AI applications and tools. They mention that in the AI model layer, incumbent tech giants, e.g., Microsoft, Amazon, and Google, will capture more of the value than startup leaders, such as OpenAI or Anthropic.
They have also predicted that vertical AI’s market capitalization will be at least 10 times larger than legacy vertical SaaS.
4. Iconiq Capital
Iconiq Capital, founded in 2011, is a global investment firm specializing in improving SaaS performance. Since 2017, they’ve been publishing the annual SaaS benchmarks report, an indispensable resource for Saas business leaders.
With proprietary tools like Compass, an interactive benchmarking platform, Iconiq equips SaaS leaders with the frameworks to create strategies, respond to economic changes, and maintain growth.
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The Scaling SaaS 2024 Report provides a comprehensive analysis of SaaS growth and operational efficiency trends based on data from 107 B2B SaaS companies (from ICONIQ’s Growth portfolio) along with 13 public companies.
This report is segmented into two parts, with each section addressing a frequently asked question from SaaS operators.
Part 1 explores recent trends over the last few years in response to “How are companies performing in the current environment?” while Part 2 covers best-in-class performance to answer “What does best in class performance look like?”
5. Meritech Capital
Founded in 1999, Meritech Capital is a premier late-stage venture capital firm renowned for its expertise in scaling SaaS businesses and delivering valuable benchmarking insights.
In April 2020, they launched Meritech Insights—a comprehensive and free database of non-GAAP financials and imputed metrics for public SaaS companies.
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Meritech Benchmarking 2.0 is the new and improved version of Meritech Insights, and possibly one of the best resources for SaaS benchmarking.
It has five distinct sections—valuation metrics, operating metrics, financial metrics, trading data, and summary comparables table.
Not only does it provide comprehensive data for more than 120 public SaaS companies, but it also enables users to filter data by industry, business model, and growth rate—making it an essential SaaS benchmarking resource for decision-makers.
6. OPEXEngine by Bain & Company
OPEXEngine, supported by Bain & Company, is recognized as a gold standard in SaaS benchmarking and performance diagnostics.
It includes benchmarks for 500+ metrics across financial, operational, and commercial functions.
Further, with over 130,000 validated data points, from more than 1,200 leading tech companies, this platform is a treasure trove for SaaS business leaders and investors looking to improve GTM efficiency or even planning their next funding round or considering IPOs.
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The 2024 SaaS metrics and benchmarks report focuses on the critical metrics necessary for the SaaS growth model, offering detailed insights on recurring revenue metrics, customer and unit economics KPIs, and cost, expense, and profitability metrics.
Meanwhile, the OPEXEngine brief on SaaS operating trends in 2024 provides a real-time market perspective for Q1 2024.
It highlights macroeconomic challenges, investment trends, and efficiency-focused strategies in the SaaS sector.
7. Benchmarkit
Founded by Ray Rike, Benchmarkit has become a leading SaaS benchmarking platform renowned for its in-depth insights into revenue efficiency, customer metrics, and financial performance.
With an easy-to-use interface and extensive database, the platform allows users to filter benchmarks by company size, ACV, pricing model, or target customer segment, providing clear and actionable insights.
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Benchmarkit's annual SaaS performance metrics benchmarks have become a vital resource for SaaS business leaders as well as data and finance analysts, looking to improve strategies, manage budgets, and boost profitability.
The 2024 benchmarking report, derived from research on around 1,000 B2B SaaS companies, highlights trends in revenue growth efficiency, customer retention, and go-to-market strategies.
The data indicates a shift towards more efficient growth strategies, with companies focusing on optimizing customer acquisition and retention.
8. Andreessen Horowitz
Founded in 2009 by Marc Andreessen and Ben Horowitz, Andreessen Horowitz (a16z) is a Silicon Valley-based venture capital primarily known for investing in technology startups.
For SaaS companies especially, in addition to funding innovations, a16z provides key benchmarking data and industry insights, networking opportunities, and strategic guidance.
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a16z's Guide to Growth Metrics, launched in 2022, is an interactive benchmarking tool designed to assist B2B companies in understanding and evaluating impactful metrics essential for scaling effectively.
These metrics are segmented into five categories—growth, retention margin, sales efficiency, and business efficiency.
9. Drivetrain
Founded in 2021 by Alok Goel, Tarkeshwar Thakur, and Saurav Bhagat, Drivetrain is a comprehensive financial planning and analysis (FP&A) and decision-making platform.
It is designed for B2B and SaaS businesses to automate their FP&A processes and achieve their targets.
With a robust suite of FP&A features, Drivetrain has become the go-to FP&A solution for finance and non-finance users alike.
On Drivetrain’s easy-to-use interface, users can compare and analyze their internal metrics against industry benchmarks by integrating and consolidating their financial data into a single location.
Drivetrain co-founder, Alok Goel believes that benchmarking data is the gamechanger during board meetings.
“It isn't just about metrics. It's about a narrative. It's about showing your board you have a pulse on the market, beyond your spreadsheets.”
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Drivetrain simplifies the benchmarking process by compiling and sharing industry benchmarks from various credible reports in their blogs, e-books, and SaaS metric guides, making it easier for readers to compare and analyze key growth, performance, and other important SaaS metrics.
Benchmarking is more than just numbers—it’s a strategic advantage. We hope that these resources can help refine your approach to growing your SaaS business—by analyzing business performance and optimizing your strategies—and continuing to remain competitive in 2025 and beyond.
