Usage-based pricing models and revenue forecasting ft. Ray Rike
Learn how to calculate SaaS metrics and forecast revenue with usage-based pricing — from tackling common challenges to proven best practices with B2B SaaS expert, Ray Rike
Planning season is near and creating accurate ARR/revenue forecasts is essential to creating realistic budgets.
However, revenue forecasting for B2B SaaS is unpredictable and challenging when you’ve hybrid or usage-based pricing models. The high variability in revenue inherent to usage-based pricing models makes it hard to bill, recognize and forecast revenue. Further, it affects your metrics calculations like ARR, NRR, gross margins, LTV, CAC payback and more—as they become incredibly complex.
Seasoned B2B SaaS metrics and benchmarking expert, Ray Rike, alongside Kirk Kappelhoff, Strategic Finance Director at Drivetrain discuss tackling these challenges with practical and actionable approaches to model revenue and forecasts for SaaS companies that use usage-based pricing models.
Tune in to learn about:
How to calculate SaaS metrics with usage-based pricing
How to forecast ARR and revenue with usage-based pricing
Best practices and tools to forecast revenue and reduce errors
We also have a dedicated Q&A session at the end to answer your questions on the topic.
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Who should attend
Who should attend?
Usage-based pricing is here to stay as companies and investors are adopting it as it increases customer lifetime values and shortens CAC payback periods. The benefits are clear as it results in faster growth and higher valuations.
If you’re struggling with your revenue forecasts and SaaS metrics reporting to investors, improving your current processes and understanding of usage-based pricing, this webinar is for you.
Recommended for all CFOs, FP&A and finance leaders, at B2B SaaS companies with Series A+ funding.
About Ray Rike
Ray Rike is the founder and CEO of Benchmarkit which helps B2B SaaS companies make metrics informed decisions with research, SaaS industry benchmarks, media (podcasts) and events. He's well-known in the B2B SaaS space, a podcast host and a top executive with decades of experience leading teams in Fortune 500 companies to high-growth startups.